Tools: Articulate Storyline
Time: 2 hours
Client: Pitter Patter Rescue and Adoption
Collaborators: N/a
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Challenge:
The client frequently received pushback from potential adopters when reviewing their indoor-only adoption requirement. Adopters often felt that they were denying their cats a full life by 'cooping them up.' The client needed a way to change the attitude of potential adopters so that they understood why keeping the cat inside actually improved their quality of life.
Solution:
During a phone call with the client, we reviewed the heightened dangers for outdoor cats. Since many first-time adopters believe that they should be letting their cats outside, the client and I agreed to start with the attention grabber "What do indoor cats miss out on?" before transitioning to the dangers. This would allow us to challenge the learner's preconceived notions.
Result:
The client was pleased with the result, especially that it was able to play on a loop. The client will be keeping track of how often she receives pushback from potential adopters and plans to report back in a month's time.